Problem: Natrava needed a packaging refresh for their beet root supplements. Originally they had white bags with pink accents that didn't fully bring a cohesive design system to their brand.
Solution: I embarked on a brand deep dive providing Natrava with competitor research, mood board directions, and brand solutions to create more engaging packaging. The original bag for the supplement transitioned to a jar, to provide a better shelf experience. The gradients were brought in to provide the visual of the intense magenta color of the Beet Root supplement dissolving in water. The typography on the package features clean lines and a more organized system that better aligned with their brand goals. For the gummies the original bag was used, but the design was updated to match the new brand system created with the jar.
Creative Direction | Adobe Illustrator | Adobe Photoshop
Along with a new design the brand received a new color system guide for future design endeavors.
