Problem: Natrava needed a packaging refresh for their beet root supplements. Originally they had white bags with pink accents that didn't fully bring a cohesive design system to their brand.
Solution: I embarked on a brand deep dive providing Natrava with various solutions to create more engaging packaging. The original bag for the supplement transitioned to a jar, brought in gradients, clean lines, and a new system that better aligned with their brand goals. For the gummies the original bag was used but the design was updated to match the jar.
Creative Direction | Adobe Illustrator | Figma
