Problem: Bite wanted to bring a clean, modern, editorial approach to their email and ad designs. Their previous branding highlighted a more standardized template design that didn't allow for much creative freedom. They wanted to bring in more full bleed emails, grids, graphs, and utilize their lime green color more as an accent rather than a forgotten color within their brand system.
Solution: To keep the brand fresh I experimented with different ways of using their imagery to best serve each email. By using full bleed imagery, gradients, bold typography, and organizing lengthy copy I was able to bring their creative vision to life.
Creative Direction | Figma | Adobe Photoshop | Adobe Illustrator
Additional campaigns included April's Earth Month which used editorial elements and layouts from 1970's ads, magazines, and marketing materials as a homage to the origin of "Earth Day". On April 22, 1970 over 20 Million people protested the destruction of our planet which is now known as Earth Day.
