Problem: Buoy's previous marketing campaigns were disjointed from where they wanted the brand to go. They wanted to feel high end, informative, and editorial. Their previous designs were more copy focused and templated where as they wanted to have each campaign feel unique.
Solution: To keep the brand fresh I experimented with different ways of using their imagery to best serve each email. By using full bleed imagery, gradients, bold typography, and organizing lengthy copy I was able to bring their creative vision to life.
Creative Direction | Figma | Adobe Photoshop | Adobe Illustrator
