Problem: While Florida is a flat state, doesn't have many outdoor rock climbing locations, there is a large community of climbers that utilize indoor gyms. As a fellow Floridian rock climber there wasn't a way for other climbers to connect, explore, and engage in other climbing communities across the state.
Solution: Orange Beta (orange referring to Florida and beta being the way one climbs a route) was born. This inclusive Florida climbing scene magazine shares stories from other climbers, the best gyms to climb in, useful home gym information, and articles about how important this sense of community is in a place where gym climbing is the primary way to enjoy the sport.
Publication | Sports | Branding | Adobe Illustrator | Adobe Indesign
